November 2011
3 posts
October 2011
4 posts
The Art of Fearless of Storytelling.
The Art of Fearless of Storytelling. http://storify.com/glengroup/the-fearless-art-of-storytelling- via @Storify #ahanh
NH Social Media Business Summit! Oct. 27
Epiphanies, Inc. - Social Marketing & Success Strategies
Thursday, October 27 ยท 8:30am - 4:30pm
Gunstock Mountain Resort
719 Cherry Valley Road (NH Route 11A)
Gilford, NH
The 3rd Annual “A-Ha!” NH Social Media Business Summit is almost here. Got your ticket yet? Fab speakers include leaders from Microsoft, Constant Contact Meltwater Group, Glen Group (that’s me),...
The Crazy Ones →
A tribute to Steve Jobs.
September 2011
3 posts
It's Beer:30 at Glen Group
Whats in your fridge? Here at Glen group our taste in beer fits our eclectic atmosphere. Come Beer:30, you can bet your light beer we are sipping on some chilled goodness. Check out our most recent list of concoctions.
Tuckerman’s Pale Ale
Magic Hat
Pemaquid Ale (Scottish Ale)
Laguinitas Little Sumpin’ Sumpin’ Ale
Ommegang Abby Ale and Rare Vos
Rogue Dead Guy Ale...
No Limits!
August 2011
1 post
February 2011
1 post
Web Developer Wanted
Are you technically curious? Always looking forward? Do you play well with others, and can you build a great website? Then Glen Group has a job for you!
Requirements:
Object-oriented PHP
XHTML/CSS/Javascript
SQL
Unix Command line
Light System Administration (Linux Web Servers and Internal File Servers, Mac computers)
Version control software (SVN/git)
Adept with image management ...
December 2010
2 posts
September 2010
6 posts
All in a day's work
I just love my job. Of course, there are days, as with most small businesses, when I worry about making payroll and paying rent. But, even the tough days are good because they keep things real, and remind me not to take anything for granted. The majority, though, are unpredictable, fun, interesting and inspiring. Take the “Spam” day for instance. We work with the NH...
Brush up on Advertising. For Now.
Just a reminder- you can find out how you can rev up your connection and tune-up your business to make the most of the new media… Here are some of our more popular workshops:
Women Rule the World
70% of women say that marketing doesn’t speak to them? Does yours? Women have enormous buying power and are fiercely loyal to a brand… learn how to attract and keep them.
Boot Camp...
“You now have to decide what ‘image’ you want for your brand. Image...”
– David Ogilvy
May 2010
0 posts
Loving Facebook
We consider ourselves students of social media because we are always learning, always exploring, always discovering. As a speaker at a recent conference I attended said…”no one can claim they are ‘experts’ in social media because it has only been around about 3 weeks!” We are students for our clients…we are always evolving and discovering the best use of...
April 2010
4 posts
Great Article on Social Media
Check this out….from Jen in our office….a great article on social media.
http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html?page=0%2C1
One branding point buried in here was about “relevance.” At the conference I attended recently, the speakers talked about relevance alot…and it a cornerstone to remember as you are marketing...
It is time to reinvent
I had an amazing opportunity to attend a New Business Conference in NYC a couple of weeks ago. The highlights were hearing Alex Bogusky of Crispin, Porter + Bogusky speak, as well as Bob Greenberg of R/GA and David Droga of Droga 5. All greats in my humble world! And, many, many other inspiring speakers who gave us practical tools to reinvent our businesses.
And, that the catchphrase of the...
It may be traditional, but it works
So many options with social media - free, fun, immediate. But, there are still some tried & true options that may work for you…direct mail, newspaper ads…as a compliment to your social media marketing. A guy in my office receives a postcard in the mail every year from a nearby sushi restaurant a few days before his birthday with a special offer. And, every year, he and 5 or so...
July 2009
1 post
May 2009
2 posts
Women and Social Media
According to a recent article in MarketingVox, 42 million women engage in social media weekly and they share a strong desire to connect and engage. 55% of women participate in blogging, 75% use social networks such as Facebook and 20% use Twitter. On Facebook, women outnumber men in almost every age group, and women 55 and older are becoming one of the fastest growing segments using it.
The...
1 tag
April 2009
3 posts
1 tag
Social Marketing Relevancy
I read an article yesterday about “online sociability fatigue.” People, including 20 - 30 somethings who drove the social sites to a frenetic place, are fatigued with keeping up with it all. They are tired of the hearing about the mundane details of others’ lives. From a personal perspective, I agree somewhat. Most times the details are a bit mundane, but it is my choice to...
Stay the course
The publisher of Yankee magazine shared a great analogy with me today and it went something like this…..these times are like an icy patch in the road. You can’t slam on the brakes or you’ll spin out of control. You need to stay calm, navigate through it and just keep driving.
This is also a great analogy for your marketing investment. You can’t slam the brakes on your...
Preserve Your Integrity - Take the High Road
Consumer buying patterns are the same in whatever industry you are in. Consumers buy from businesses they trust…from people they like. Yes, your product needs to have value. And yes, your service needs to be of such a high quality that your consumer can rationalize the expense. But, at the end of the day, they will buy from you because they trust you, they like you, and they know you have...
February 2009
2 posts
Social Media continued.....Twitter
As of this writing, there are 523 members of the Starting Point Facebook. The unintended side effect has been many new people joining Facebook in our community, and, the last few days I have had many discussions about how to market a business on Facebook.
It isn’t just Facebook, it is also Twitter and the hundreds of other opportunities out there. There is so much marketing power in social...
1 tag
The power of social media...Facebook
We love social media - in all forms, shapes, kinds. We love blogs, twitter, ning, facebook. You name it, we’ll try it. Today, we experienced the power of social media in a way we haven’t before, and it is so exciting and heartwarming.
The story isn’t so much that the local selectmen chose not to support a nominal amount of funding to Starting Point, a much needed, and...