According to a recent article in MarketingVox, 42 million women engage in social media weekly and they share a strong desire to connect and engage. 55% of women participate in blogging, 75% use social networks such as Facebook and 20% use Twitter. On Facebook, women outnumber men in almost every age group, and women 55 and older are becoming one of the fastest growing segments using it.
The blog stats are interesting….45% of women decided to purchase an item after reading a blog. They regard blogs are trusted sources of information, and therefore blogs are having an increasing impact on purchase decisions.
The takeaway here…women are a powerful and influential audience, yet 70% feel that marketing doesn’t speak to them. Those businesses/products who figure out how to speak to them, and not just join but genuinely participate in their conversations will be the winners.
