I had an amazing opportunity to attend a New Business Conference in NYC a couple of weeks ago. The highlights were hearing Alex Bogusky of Crispin, Porter + Bogusky speak, as well as Bob Greenberg of R/GA and David Droga of Droga 5. All greats in my humble world! And, many, many other inspiring speakers who gave us practical tools to reinvent our businesses.
And, that the catchphrase of the week…”reinvention.” Crisis breeds opportunity and everyone has had some degree of crisis with the economy prior to the start of 2010. But 2010 is looking optimistic, and now is the time to reinvent! Reinvent your brand, your business, your service, your products. Be bold, break the rules, take risks - no successful business became that way without taking risks.
