Great Article on Social Media
Check this out….from Jen in our office….a great article on social media.
http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html?page=0%2C1
One branding point buried in here was about “relevance.” At the conference I attended recently, the speakers talked about relevance alot…and it a cornerstone to remember as you are marketing your business. If what you are saying about your brand is more important to you than it is to your target audience, then it has no relevance to them. How is your brand relevant to your target audiences’ daily lives?
Enjoy!!
